Ohio proxies across Cleveland, Columbus, and Cincinnati

Three metros, three networks

Ohio runs on three roughly equal-size DMAs that share very little else. Cleveland–Akron (DMA #19) is a post-industrial Great Lakes economy with heavy Spectrum (legacy TWC) cable dominance and a specific sports-and-healthcare ad-buy pattern. Columbus (DMA #35) is the state capital, a fast-growing retail and insurance hub, and the headquarters market for a disproportionate share of US DTC brands (Nationwide, Victoria's Secret, L Brands alumni, Cardinal Health). Cincinnati (DMA #37) is Procter & Gamble's home turf and an FMCG- heavy advertising market with a Tri-State overspill into Kentucky and Indiana.

Carrier footprint

Spectrum is the dominant residential ISP across most of Ohio; AT&T Internet fiber fills the urban cores of Columbus and Cincinnati. Small- town Ohio leans on a long tail of regional providers that we sit behind Comcast and Spectrum allocations only where we can verify ASN announcements.

Mobile is a three-way race in Ohio. T-Mobile's standalone 5G covers all three metros plus Dayton and Toledo. Verizon leans strongest in Columbus; AT&T has the densest coverage in Cincinnati, reflecting the legacy Cincinnati Bell / AT&T relationship.

What Ohio work looks like

FMCG creative QA. A Cincinnati-IP rotation against P&G's own brand sites and retail partner placements reveals ad creative and product-detail-page variants specific to the Cincinnati / Tri-State DMA. Useful for brand-team QA.

Insurance quote flow. Columbus is the center of the US insurance industry (Nationwide, State Auto, Grange). Ohio-IP residential rotations surface auto-quote endpoints and retention flows that out-of-state IPs route to a different variant of.

Sneaker and retail drops. Ohio has a disproportionately active reselling scene centered in Columbus and Cleveland. A residential Spectrum Ohio exit behaves within tolerance for Shopify Plus retail and is a common choice for non-Coastal drop-day rotations.

Procter & Gamble's Cincinnati creative economy

Cincinnati hosts P&G's corporate HQ (Procter & Gamble Plaza downtown) and most of P&G's global brand-marketing operations. That concentration makes Cincinnati-IP the single-most-important residential-IP class for FMCG creative QA: detergent, baby-care, feminine-care, grooming, health-care categories all route Cincinnati-IP tests as standard. No other single US metro has the FMCG creative density that Cincinnati does.

Pool and pricing

Columbus pool is the largest in Ohio, with Cleveland close behind and Cincinnati slightly thinner. Coast covers the state; Carrier opens ASN pinning. City depth: Cleveland, Columbus, Cincinnati. Neighbors: Pennsylvania, Michigan, Indiana.